Hybrid Choice Models: Progress and Challenges
نویسندگان
چکیده
منابع مشابه
Hybrid Choice Models: Progress and Challenges
We discuss the development of predictive choice models that go beyond the random utility model in its narrowest formulation. Such approaches incorporate several elements of cognitive process that have been identified as important to the choice process, including strong dependence on history and context, perception formation, and latent constraints. A flexible and practical hybrid choice model i...
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 2002
ISSN: 0923-0645,1573-059X
DOI: 10.1023/a:1020254301302